“Hollywood Attempts to Tap Into Heartland Audience" - Variety
Heartland isn’t just a place.
Heartland is more than a Chevy truck commercial with Seger and Mellencamp.
Heartland is not purely the middle of the country - the “fly-over” states.
Heartland is an attitude - a sensibility. It’s what’s real in life. Family, friends, redemption, belief. It’s the underdog winning against the odds. It’s the father choosing relationships over climbing the corporate ladder.
Heartland covers the stories and the people that serve as inspiration to everyone from Topeka to New York, from Little Rock to LA, from Lynyrd Skynyrd to Billy Graham. These are the stories that raise people up, no matter what life throws at us.
It’s what stirs the soul at the same time that it grounds us.
821 is committed to growing an underserved market with high-quality, authentic Heartland-oriented entertainment that provides inspirational experiences. We believe that moral-driven messages of hope, faith, and redemption can be organically embedded in the themes and elements of content and enhance, not detract from, the commercial appeal, value of the experience, and profitability.
821’s efforts are commercial, “mainstream” fare, yet marked by its innocence of work, its gentle reassurance and its powerful sentimentality.
